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What is Online Marketing and 5 Reasons Why It Is More Important Now Than Ever Before

Digital Marketing TricksMarketingSocial Media Marketing

 

Marketing online was initially just an alternative platform for companies to market their products, opening up for new and innovative ways to engage with their audience. However, as time passes, the need for connectivity and staying online has become an essential part of everybody’s life. Online connectivity has been ingrained into our lives and the statistics tell us just that. As seen in Hootsuite’s 2019 report, users spend 27% of their year online. This increased usage of the internet over the years shows the need for an emphasis on online marketing, not just as an alternative platform, but as a necessity for businesses to stay competitive and thrive.

Gone are the days where it is just sufficient for your company to have a retail store and an online website that isn’t up to date and unoptimized. Online marketing is more important now than ever. Consumers nowadays look to search for products that they are interested in before they purchase them, with an astonishing 87% of purchases beginning with an online search. In order to capture these consumers, your products have to be visible to them in the first place. Without tools like Pay Per Click Advertising (PPC) or Search Engine Optimization (SEO), your company would find itself hard-pressed against competitors in terms of staying visible to the target customers.

Our article today will help you understand what online marketing really is. It isn’t just about creating a website and having a social media page, there is more to online marketing than that. We will also let you in on some of the reasons why certain aspects of online marketing is crucial to your business success. Before we get into the reasons let’s start with what online marketing is about.

What is Online Marketing?

Online marketing is the marketing of your products through an online medium. It could be through social media sites such as Facebook, LINE, Youtube and Instagram or through platforms that allow you to pay for display advertising space such as Google. The main objective of online marketing isn’t much different from traditional marketing, which is to help your business gain awareness, sales, new customers, target new audience and more. There are various methods to sell and market your product or services online, but they are usually categorized into three categories.

They are:

Search Engine Marketing

what is online marketing article picture

Search Engine Marketing is a component of online marketing whose techniques businesses must excel at in order to market online successfully. Recall that we mentioned earlier that 87% of consumer journeys start with an online product search. Search engine marketing refers to using techniques like SEO (helping your site to gain organic traffic in Google’s search engine rankings) or PPC (purchasing paid ad space) to get your product and website more easily visible to the right target audience.

Social Media Marketing

online marketing picture

Social Media Marketing is a form of marketing that is done through the multiple social networking platforms. The main purpose of engaging in this type of online marketing is to connect better and engage your audience, creating loyalty and awareness for your company. This is a very popular form of marketing for businesses as the usage of this medium is high with a projected 2.96 billion users to be on these platforms by the end of 2020.

Email Marketing

online marketing image

This is the online version of the traditional “snail mail”. Email marketing is marketing through the sending of emails to target customers. It is known to be the lowest cost form of marketing compared to search engine and social media marketing. Not only is it cost effective, email marketing also allows for direct engagement with your customers.

Now that we’ve covered the three different forms of online marketing, here are 5 reasons why online marketing is more important now than ever before.

Reason #1: Personalization

personalization image online marketing
Image Source: IMPACT Marketing

When it comes to marketing for businesses, every business would specifically try to convey and shape their message according to their target audience’s preference and needs. With traditional marketing, you are able to do that by crafting a message in your advertisement that is based on your target audience’s pain points to resonate with them. Marketers are said to have seen an increase of 20% in sales when they used some form of personalization in their marketing campaigns. Additionally, 71% of consumers in a DynamicYield research expressed that they believe that personalized emails will influence their decision to engage with the email.

MailChimp - G Suite Marketplace
MailChimp’s Email Marketing Software (Source: G Suite)

However, if you were to use online marketing, you can not only just target specific market segments. Your targeting can go down to even the personal level through the use of email marketing. With email marketing tools like MailChimp out there that offers personalization, businesses can look to go down into the specifics in their message when speaking to consumers. MailChimp’s software enables businesses to personalize everything about their email marketing campaign, from addressing customers on a first name basis, to recommending only the products that they’d be interested in. It is this form of personalization that is only available through an online medium, giving you more reasons to engage in Online Marketing.

Using a marketing personalization software may be difficult for some companies that have to focus on their core competencies and don’t have the time to churn out quality content for themselves. It is also essential to learn how to effectively use these software in order to maximize its potential. Therefore, for smaller to medium sized businesses, a use of a digital marketing agency specializing in online marketing could help to alleviate these concerns.

Reason #2: Act as a Contingency Plan and Alternative Platform for Your Business

The current retail situation in the world is dire due to the COVID-19 epidemic. Online marketing will definitely serve as an essential platform to reach out and connect with consumers to help retain your company’s brand recall and even become the main source of sales during this period.

With countries around the world such as China, Italy and Spain going into lockdown and shopping malls being cited as the third most likely to be shunned places, brick and mortar retail stores are going to suffer majorly if they do not have an online sales channel.  Such unforeseen circumstances also highlights the importance of having an online presence in terms of marketing and sales.

Social media marketing serves as one of the best ways to communicate with customers. In this period where people aren’t leaving their house, retail brands without an online marketing strategy may be forgotten by customers. It is no surprise as these lockdowns are going to last for quite some time and as the customers consume more media online about other retail competitor’s brands, it is very likely that those without online marketing would have a diminishing presence in the consumers’ minds. This is the reason why we are seeing many retail stores going on to social media to communicate with their customers. Updates on business delivery means and social responsibility campaigns can be run in order to continually engage with your customers in the case of such unexpected times.

If you haven’t already had your online store set up as a retailer to give your customers an alternate purchasing outlet, there are plenty of great websites out there. Sites like Shopify, Wix and WordPress are user-friendly and not difficult to use at all. They are great for helping retailers without an online store to build one, without having to hire a web developer which usually would cost way more than using these programs.

This COVID-19 emergency does serve as a reminder to retailers that there is a need for an alternative retailing and communications channel to their target audience. Online marketing is needed more than ever to help cushion some of the losses incurred during this period and help businesses push forward.

Reason #3: Increases Your Business’s Legitimacy in the Eyes of Your Customers

Imagine that you’re interested in running and one day decided to search for the best running shoes to purchase on Google. The first page results show the store pages of Nike, Adidas, Under Armor among others. Seeing these results, it is highly likely that you would think that these are definitely the best brands for running shoes since they are ranked so highly on Google.

Using pay per click advertisements and search engine optimization, you will be able to bring your brand to the top of Google’s search engine rankings for keywords pertinent to your industry.

Legitimacy in online marketing is a matter of honing your business’s perception in the eyes of the consumers. This is without a doubt, one of the greatest benefits to online marketing, especially in a time where businesses in general aren’t doing too well. Getting in the front page of Google will give your brand and its products the respect they deserve.

Reason #4: Drives Quality Traffic

online marketing drive quality traffic
Image Source: GraceThemes

Traditional marketing when done right can help you to reach out to your target audience. You can craft a message that your target audience likes and place the advertisement at a prime location for targeting them, yet not have your marketing campaign succeed.

The problem with traditional advertising is that while you can get the geography and message right, you aren’t necessarily going to be guaranteed quality leads. Your advertisements can also appear in front of uninterested people – a form of low quality traffic for your company.

This is the edge that online marketing has over traditional marketing. A successful online marketing campaign should outperform that of a traditional marketing campaign’s in terms of quality lead. This is so because in online marketing, you are able to be more specific when targeting leads.

For example, when running Pay Per Click campaigns on Facebook or Google, you are guaranteed to be targeting certain interest demographics. You are given the freedom to choose the keywords to target as well as the keywords to not appear on. This allows for more focused and precise targeting. Furthermore, other demographics such as income, age group, and location are also available for you to choose. The increased precision available in online marketing helps you to drive more qualified leads, resulting in higher quality traffic as opposed to traditional marketing.

Reason #5 Scalability Compared to Traditional Advertising

If you think that Online Marketing is going to cost a bomb like how traditional billboard ads or video ads are when placed in prime locations, think again. Online advertising and marketing are the most cost-efficient in terms of helping smaller companies that are trying to scale.

Unlike traditional marketing where companies are expected to pay extravagant amounts of money to get that prime television spot to show their ads to potentially uninterested audiences, online marketing allows for flexibility.

To run online advertisements on platforms such as Youtube, Google or Facebook, all you would require is a daily budget. Paid advertising on the aforementioned 3 platforms allow for businesses to allocate a budget for campaigns. Once that budget is expended the campaign would then end. You can then decide based on that ad’s performance whether or not to extend the campaign, increase your budget for the particular ad or re-design the advertisement if it runs poorly.  This allows for easy scalability, especially for small businesses.

Additionally, the ease of just popping into your ads account to top up the advertising budget or edit the campaign helps give more flexibility to businesses. In a way, online paid advertisements empower businesses to make their own decisions with regards to their advertising. Gone are the days where you have to negotiate a display advertisement campaign’s duration and commit strictly to it based on the signed contract. You are given the flexibility to run your campaigns as you wish!

Are You Ready to Take Your Business Online?

After reading this article, you should know some of the reasons why online marketing is definitely important right now. It is not just a contingency plan for businesses in case of any unexpected circumstances, but it also is a highly effective and efficient marketing method.

We’ve presented you with some tools earlier in the article to help you get started with building your online marketing strategy. You could also pick up some tips from some of our other articles that will help you with the social media and search engine optimization aspect of your online marketing journey. For some businesses, online marketing may not be their core competency, which is why digital marketing agencies are out there to help people with their marketing. Either way, we hope that this article at least helps you to understand the need for an online marketing strategy!

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Social Media Marketing Strategy: How To Execute It and Win Customers

MarketingSocial Media Marketing

Using social media marketing strategy in your business will undoubtedly help with your brand as a whole. Today, not only can it be used to increase brand awareness or drive more traffic to your website, but also as a social listening tool where you can observe the things your customers are saying about your brand as well as a way to engage with your audience.

Here are the 5 key elements of a social media marketing strategy:

  1. Strategy
  2. Planning and Publishing
  3. Listening and Engagement
  4. Analytics and Reporting
  5. Advertising

Once you have read through all 5 of these key tools, you will be able to fully apply and leverage social media in your business.

1. Crafting a Social Media Marketing Strategy

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ⎼⎼Sun Tzu

Before diving right into the action, it is important to plan out the bigger picture to help guide your marketing. 

What’s your goal? 

How will using social media help you achieve your objectives? You can increase your brand awareness, drive traffic and sales, drive engagement, create a community, and have it as your customer support channel.

Which social media platforms should you focus on? 

There are so many channels that you can leverage for your brand. Some major ones are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok. When starting out on social media, it is best to pick out just a few channels.

What type of content should you share? 

Think of who your audiences are. What would they want out of your content? Do they prefer images, videos, or link posts? Create a marketing persona to help you answer the previous questions. Keep in mind that your type of content does not have to stay fixed because the market constantly changes in our digital era. You can experiment with your posts and be flexible with your strategy when some posts perform better than others.

2. Planning and Publishing AKA Getting Ready and Taking Action

Being consistent when posting your content is extremely important. There are many pages and profiles on social media that has never been updated in months or years. By posting consistently, your audience will see that your business is still active.

Publishing consistently will require a content calendar to help you know exactly what will be published. You should plan and create these posts ahead of time and schedule them using tools to save time. Some tools you can use are Buffer and Hootsuite, for example. 

Some tips: Once you create evergreen content, repurpose them in different formats and post it a few times on different channels over the next few months. This could be in the form of a new caption, a new graphic, or a link to the post.

3. Listening and Engagement: Interacting With Your Audience

Once your social media following starts to grow, more people will be discussing about your brand online. There will be more direct and indirect interactions with your business.

What you should do at this stage is to observe the comments about your brand. This can be from direct feedback or brand mentions. You can use social listening tools to help you learn about people who have mentioned about your brand online and learn of their opinions, whether they are positive or negative.

From here, you can adapt your business to answer customer needs. For example, you can use those feedbacks as content ideas, or to learn about the business’ weaknesses to improve certain aspects of your brand.

Some more tips: Don’t forget to interact with your customers who commented on your posts! Not only will this help them feel appreciated with this interaction, but it will also encourage more engagement from more of your audiences.

4. Analytics and Reporting

Unlike traditional marketing, most forms of online marketing are quantifiable.

With the help of analytics tools, you will be able to learn how well your social media marketing is performing. 

In social media platforms, basic tools for analytics are usually provided. However, to obtain more in-depth data or to be able to compare data across all your social media platforms, external tools should be used to help with this such as Sprout Social, Buffer, and Hoot Suite.

5. Paid Advertising

After building some social proof from growing your followers or if you have the funds, it is important to consider using paid advertisements in your strategy. 

The power of social media advertisements is in its ability to create very specific target audiences based on many different kinds of demographics, interests, behaviors, and more.

At first, you may think that the advertisement pages may be intimidating to look at. However, these social media platforms encourage us to use these tools because it is where they profit from which is exactly why there are various tutorials as well as tips while using the advertisement features to make it easier to get used to. 

Once you learn the different features it has, you will be able to advertise and optimize your ad campaigns and budget as you need. Of course, analytics play a huge role in online advertising so be sure to take a look at your key metrics such as clickthrough rate (CTR), cost per 1000 impressions (CPM), bounce rate, and more.

The Bottom Line

So what can a social media marketing strategy do for you? According to Sprout Social, 53% of consumers have said that they are likely to purchase from brands that are transparent on social media, and brand transparency is heightened by a company’s presence of social media. This finding provides an opportunity for businesses to create more personal interactions with their customers and grow their revenue.

It is important to note that any social media marketing strategy can take time and expertise to execute, especially when using paid advertisements which may sometimes be a hit or miss. If you are looking to add a social media marketing strategy to your business or want to level up your SMM game, Marketing Guru can help you save both time and energy with our service. We also give free consultations for your digital marketing plan! Contact us here.

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25 Essential Digital Marketing Terms You MUST Know

Digital Marketing TricksMarketingSocial Media Marketing

Trying to understand some of the terms being used in the digital marketing world may be a little overwhelming for business owners looking to engage in this industry. Acronyms and jargons such as CPC (Cost Per Click), CTR (Click Through Rate), CPA (Cost Per Acquisition), CTA (Call-to-Action) and plenty others get thrown around so frequently.

MarketingGuru is here today to help you clear the cloud of confusion surrounding digital marketing by introducing you to essential digital marketing terms. Whether you are a business owner or an aspiring digital marketing strategist, this glossary of digital marketing jargon is quintessential for your journey into the world of digital marketing. Let’s dive in and enhance your knowledge!

Digital Marketing is a term that encapsulates all forms of online marketing. This includes Pay-Per-Click advertising (PPC), Search Engine Optimization (SEO) and Social Media Marketing (SMM). The aforementioned three are core components to digital marketing and as such we will split the terms based on these three categories. Bear in mind though, some of the terms could be used for more than just one category.

Pay-Per-Click Advertising Terms

Pay-Per-Click advertising is a method of digital marketing where businesses pay for the clicks received to their website through search engines. These advertisements are run on platforms such as Google, Facebook and LINE Ad Platform to name a few.

 

1. Click-Through Rate (CTR)

CTR refers to the percentage of users who click on your link per impression. Calculating CTR is simple, you just have to take the total number of clicks to your link in the ad and divide it by the impressions, which is the total number of times that it was shown to people. CTR shows how engaged people are with your advertisements or link, helping you determine if the advertisement is effective in getting people to click.

2. Cost Per Impression (Sometimes known as CPM)

CPI generally refers to the rate that is being paid for 1,000 views of an advertisement. Impressions strictly refer to an appearance of your ad in front of your user, regardless of whether or not the user has engaged with the advertisement.

3. Negative Keywords

Negative keywords are keywords that can be added to your advertising campaigns to ensure that your ads are not displayed when people search certain terms. For example if you don’t want your advertisements for your travel agency to show up when someone searches for tour cancellations, you can add in the broad match negative keyword “cancel” to your campaign. This helps to increase your lead quality, boosting your campaign’s effectiveness.

4. Geo-Targeting

Geo-Targeting is a method used to specifically target and only reach the users from the area of your choosing. The method of geo-targeting is good especially for local businesses looking to draw the crowd of around their vicinity. Google is able to locate where a person is searching from and will only show them ads that are the most relevant to them

5. Broad Keyword Match

When adding in a new keyword to target for a PPC advertising campaign, the default match setting will be broad match. This basically means that if somebody searches for your keyword in any variation, your advertisement will appear.

6.  Exact Keyword Match

When you choose exact keyword match your advertisement only shows up when a user keys in the EXACT same phrase as your keyword in the exact way that it is written. This means that your advertisement will not show even if relevant keywords are being queried. This is good for your ad if you don’t want it shown against the broad range of search variants that people could search for to get to your products.

7. Phrase Match

Phrase match is a PPC keyword setting that only shows your ad when the user’s search has the exact phrase of your keyword or similar variations of the phrase of your keyword. Phrase match allows for additional words before or after the keyword phrase.

8. Cost Per Click (CPC)

CPC refers to the average cost that you are being charged for a single user’s click on your advertisement. Cost Per Click can be calculated by taking the amount spent on the campaign divided by the total number of clicks from users. CPC is an essential tool when running PPC campaigns because an optimal advertising campaign would best have low cost per click, maximizing the value of each click.

9.  Remarketing

essential digital marketing term remarketing ads
Example of Remarketing Ad (Source: BlueCorona)

Your business ads will be shown to users who have previously visited your website when they continue browsing other pages on the display advertising platform. Remarketing is an especially useful tool for convincing potential buyers who have shown interest in your website but previously decided not to make a purchase for various reasons. The purpose of utilizing remarketing is to target high-quality leads, as these previous visitors have higher intent and are more relevant to engage with.

10.  Dynamic Product Ads (DPA)

essential digital marketing term dynamic product advertisement example
Example of Dynamic Product Advertisement (Source: Advertisemint)

Dynamic product ads (DPAs) are paid advertisements that appear on Facebook and Instagram, making them relevant to both PPC and Social Media Marketing. Like retargeting ads, DPAs target individuals who have shown interest in your website based on their internet browsing history. Businesses with a wide product catalog ranging from 10 to 20 products find DPAs particularly useful. DPAs dynamically display different sets of items from the product catalog to users with varying interests, giving them the name “dynamic.” Users can set their goals for DPAs, whether it involves upselling or cross-selling products. DPAs serve as an effective retargeting method for companies looking to expose their customers to complementary products.

Search Engine Optimization Terms

This is the part of the glossary that confuses people. Businesses looking to acquire SEO services are often met with companies that will give them recommendations or tell that what they would do to optimize the website. Things like meta description, alternate text and backlink building will be some commonly seen terms. The following section will explain these keywords (pun intended) relating to SEO and help you in the future when you encounter them.

11. Meta Description and Meta Title

Meta description, keywords and titles are tags that are added inside the HTML document of a website.

meta title and meta description
Meta Title and Meta Description

The meta description serves as a concise summary of a page’s content and appears in the snippet of the search engine results page. These descriptions play a vital role in increasing user click-through rates when engaging with search results.

Meta titles, on the other hand, function as the “name tag” for a webpage. They serve as the title of the webpage itself and are displayed on the browser tab, indicating the current page to the user. Meta titles are crucial elements in search engine optimization (SEO) as search engines read them, and altering them can impact your website’s search engine rankings.

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12. Off-Page SEO

Off-page SEO refers to optimization to help your business rank better on the Search Engine Results Page (SERP) that occurs off your business’s webpage itself. These form of optimization could come in the form of lead generation activities such as email marketing, social media marketing or even content marketing.

Generally when SEO companies talk about helping your brand do off-page SEO, they are referring to backlink building (another term in this guide!). Backlink building is a strong off-page SEO technique for helping your business rank better on search engines as backlinks help search engine robots to recognize your website as being more trustworthy and credible.

13. On Page SEO

On-page SEO are optimization activities that happen within a website. On-Page SEO activities include writing quality relevant content for your keywords, optimizing your webpage’s load speed (yes, this matters in helping you rank better!) and tagging pictures with alternate text. All of these would help in making your web page rank better for your keywords as it would increase your web page’s relevance to search engines.

14. Organic Search

Organic search refers to the unpaid listings on the Search Engine Results Page. The display of organic search results is determined by the relevance ranking of a web page to a search term. Search engine algorithms evaluate this relevancy to provide users with the most relevant search results based on their queries.

Likewise, when companies refer to organic traffic, they are discussing the unpaid traffic that a website receives.

15. White Hat SEO

One feature that digital marketing companies like to promote is their white hat SEO techniques. White hat techniques basically refer to techniques that comply with Google’s guidelines. This means that when a company promotes themselves as using white hat tactics, they are basically just telling you that they do not engage in unethical SEO methods like keyword stuffing which would result in penalties from Google.

16. Anchor Text

Anchor text refers to the text that is being used to hyperlink to your website. Anchor texts are important in SEO because it helps Google’s search engine algorithm understand what the page that is linked to the anchor is about. For example if I were to link a page in this article using the anchor text “Budget Hotels”, Google would be able to tell that the page is likely to be a page related to budget hotels

By doing this often enough in a natural manner, Google will be confident that the page in question has definitely got to be relevant to the search term budget hotel and will therefore rank it for that search term.

17. Robots.txt

Robots.txt is also known as the robots exclusion protocol. This is a standard that helps website to convey to web crawlers and robots which pages of the website it should crawl and which parts of the website should not be scanned.

The robots.txt file is important in SEO as it will help you to block off pages that are duplicates in your website to web crawlers. Blocking them off will improve your web site’s search engine performance as duplicate pages can hurt SEO rankings. Additionally, robots.txt help you to block off pages from users and not allow them to be indexed on Google’s search engine results page.

18. Web Crawlers

Web Crawlers are robots that are used by search engines to index the content of websites all over the internet. Crawling the web to search for sites will lead to these websites being indexed by Google so that it appears in search engine results

19. Responsive Site

This refers to having a website that is designed to adapt according to the user’s screen size. Regardless of the user viewing it on a desktop or on mobile, a responsive site will change accordingly to fit the screen size.

Having a responsive site helps your website rank better in search engines because Google does mobile-first indexing, primarily prioritizing the indexing of a website’s mobile site first. This shows the added emphasis for having a responsive site.

20. Backlink or Inbound Link

Backlinks, sometime known as inbound links, are links to a webpage that comes from an external website. An example of this would be if this blog article were to be linked on another website, it would count as an inbound link to MarketingGuru.

21. Domain Authority

Domain authority is a score that is developed to indicate a website’s relevance towards a specific field or industry. The relevance of the website impacts a website’s ranking by search engine as search engines algorithms take into account domain authority when trying to rank websites.

22. Long-Tail Keyword

Long-tail keywords are keyword phrases that are typically three to five words long. These phrases are specific and are usually in the form of questions. The significance of using long-tail keywords is that they are generally easier to rank for compared to normal keyword phrases. They also are very specific, which implies that the customer searching for this already know what exactly it is they want, this makes them a higher quality lead as it takes less to convince them to buy your products.

 

Social Media Marketing

Last but not least, we will be covering some of the commonly seen terms in Social Media Marketing.

23. Lookalike Audience

Lookalike audience are created by using emails list. Lookalike audiences refer to users that are similar to your existing customers/users. To target lookalike audience, you can upload your email list onto your Facebook campaign. Facebook will then use data of these emails and find users similar to that of those in the email list to target.

Lookalike audience is particularly useful in helping companies discover new customers similar to their existing customers.

24. Engagement

Engagement in Social Media refers to interaction that users have with your brand. They may come in the form of comments, shares or likes. Having higher engagement is great for your brand as it helps search engine view your website as being more credible, helping you get better domain scores.

25. A/B Testing

This term could fall under multiple categories, but we generally use this method for paid social media advertisements and Google advertisements. A/B testing refers to split testing in which you will run around 2 to 3 similar ads at the same time and determine which one is the better performing ad. After which, you can choose to use the advertisement that perform the best as the main advertisement or make alterations to the worse performing advertisements.

A/B testing is useful in helping you learn what your target audience likes more and is essential in optimizing your social media advertising campaigns.

26. Relevance Score

For Facebook advertising campaigns, there will be a metric known as the relevance score. This score is given to your advertisements by Facebook and will help them to determine the relevancy of your ad to keywords.

Relevance score is an important factor as a higher relevance score would allow for your ads to show up more often compared to your competitors and for less money. This will help drive down Cost Per Clicks in your Facebook advertisements.

That Was a Whole Lot!

That was, indeed, plenty of Digital Marketing terms for one article! We hope that you were able to learn something new today and cleared up some of your queries with regard to certain digital marketing terms.

Having a better understanding of these terms can help you as an aspiring marketer learn how to fix things when something goes wrong with your campaign. As a business owner, learning these terms will help you to know what some of the marketing agencies you’ve contacted are talking about when you’re being pitched to.

We know that this article doesn’t cover the full scope of digital marketing terms. Let’s face it, there’s a whole lot of it out there! But if you have any questions regarding digital marketing terms or digital marketing strategies, feel free to contact our gurus at MarketingGuru! We will be more than happy to help you with improving your digital marketing knowledge.

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