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SEO Checklist 2023 to boost your search ranking

SEO Tips

SEO services are known as a hack for web owners.

MarketingGuru is a full-service digital marketing agency in Thailand that notably specializes in SEO services across regional and global companies.

We serve digital marketing services to clients from different industries and business experiences with measurable results. Over 50+ Clients are happy to contract with us because of the 200% of ROI.

However, organic keywords are not always key! From our expertise in SEO services, we will discuss Other crucial elements to be a top-search in Google ranking below.

  1. Improve website usability 

First of all, website architecture matters for either customers or Google easily navigate. Whereas, it is a first impression that influences visitors to stay on your site instead of clicking the red x button of a window without action. Unorganized themes and layouts evenly decrease their trust and credibility. 

Web owners may use Google Analytics and Google Console to track users’ behavior and what information they are looking for to drive digital marketing effectiveness. Also, you can keep your site accessibility and availability :

  • Make it crawlable to get detected by robots
  • Visual sitemaps to plan your page
  • Consistency, simplicity and accurate

  1. Check site speed 

Presently, Responsiveness is a big concern to be one of the ranking factors by Google and repeat business. Customers are prone to feel confused and frustrated and abandon your site if they are not able to see and connect with content quickly. Don’t make them wade through a slow experience! Keep Testing your site speed and check if it works well with any different devices, locations and operating systems.

Here are some tips to speed up your site

  • Use external CSS/JavaScript and code
  • Optimized graphics and video size 
  • Apply browser caching
  • Minimize an iframes

  1. Find your competitors

Our Digital Marketing agency helps clients to outstanding competitors by utilizing SEO services. These tools will bring analysis of competitors’ offerings, marketing strategies and target markets. Additionally, medium-tail or long-tail keywords entail support pages and compare what needs to be improved. Also, researching new ideas like relevant keywords in the same category. Though, be unique as a way of attracting potential customers.

  1. Assess your content, always

Content evaluation is of considerable importance whilst marketing algorithm updates are ever-changing. Content creators and Digital Marketing agencies need to follow and implement search rater’s guidelines. This assessment ensures that content resonates with your audience and provides solutions for customers’ pain points. Determine your content: Does it trustworthy and provide value to visitors from search engines viewpoints? Does it feed high-quality and up-to-date information?

Poor content can cause serious damage to your audience’s experiences besides bad design or slow page loading. Lots of advertisements or spammy links from other sites are not a bright idea either. As is known, SEO services facilitate users to find keywords that are relevant to your title and target. You can get the most out of those words to attract more traffic and engagement for free with When organic keywords optimization.

Common elements to create top-quality content:

  • Know keyword intent to increase conversion rate
  • Help the reader to navigate easier to find what they are headed
  • Verify what types of pages you want to display
  • Understand Google algorithms and make them brief, guided and accurate

Apart from content quality, meta-description quality should not be ignored.

  1. Link buildings

Regarding SEO services, off-page SEO is another of the most powerful search engines. specifically, it brings a huge traffic boost to your website directly. Considering, the core of off-page SEO is building backlinks. Your ranking depends on quality of the content rather than quantity. Although linking is contemporarily and competitive use the right tool such as LinkAssistant to source leads and search for potential links. Furthermore, utilisation of white hat techniques avoid the risk of penalty. Besides, natural links will fuel brand awareness.

301 and 302 redirects, for instance, have just deemed no harm to SEO because they can elevate PageRank and traffic efficiently. Especially, in the right place – visual content displayed on Facebook and Pinterest. Next, specify “Canonical URL “ to clog duplicate content and Google from index one of them.

  1. Create a robot.txt File

  1. Fix technical SEO issues

Keep in mind that having SEO issues without knowing it is a complete waste of money. We understand that nobody wants to lash out at the Digital Marketing budget due to labeled crawl equity in Google. As well as company ROI and marketing goals are blocked.

Perpetually check and update your site links that may indirectly cause a budget issue. Broken links, long redirect chains and redirect issues cease a crawler from visiting your website as they imply your content is low quality. Such links damage bounce rate, company reputation and relationship with Google. Again, Users may concerned about whether your company is reliable or not.

  1. Track and measure SEO KPIs

Finally, Key Performance Indicators for SEO are a basis for any marketing companies and agencies. It gauges their progress to make better decisions on campaigns. Moreover, remarkable outgrowth helps to maintain customer retention and perceived value.

Google Analytics and Google console even more improve ability and provide insight from CTR (click-through rate), conversion on your landing page and customer engagement. Which is difficult to measure. Use analysis on keyword performance to have a deeper understanding of marketing projects.

  • Traffic
  • Backlinks
  • Conversions

MarketingGuru digital marketing agency is ready to professionally enhance your web ranking to be a top search in Thailand!

We provide free consulting for full-stop marketing services in Thailand, Contact us today!

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Your 9 Points Simple SEO Guide

SEO Tips

Since over 75% of online searches never scroll beyond the first page of search engine such as Google , Search Engine Optimization, or SEO in short, is crucial in this modern digital age. However, the world of Search Engine Optimization is complex and the myriad of jargons and phrases can be confusing to those just starting out. Whether you are setting up a new website, seeking to improve your current website or just curious about what SEO is about, MarketingGuru’s 9-point SEO Guide is your handy guide to the complex world of SEO.

“practice of increasing the quantity and quality of traffic to your website through organic search engine results”

Search Engine Optimization
Moz

So, what exactly is SEO? Moz defines Search Engine Optimization as the “practice of increasing the quantity and quality of traffic to your website through organic search engine results”. Simply put, it is optimizing your online content so that it appears as top results on Google when people search a certain keyword.

SEO is a big word and this checklist will break it down into 3 broad areas: On-site, Off-site and Technical SEO.

On-site
SEO

On-site
SEO is simply Google’s ranking factors within your page such as headline,
content and page structure.

Point
1: Content Quality

The
key to on-site SEO is content and that means the quality of content will affect
a site SEO. While quality is subjective in nature, a website content quality
can be judged based on relevance, length and readability. One way to improve
content quality is to ensure that it meets the search intent of your visitors. Basically,
it means that your article must address what the visitors are looking for,
otherwise they would bounce off your page.

Secondly, article length is also important since there is a correlation between article length and page ranking, A longer article with relevant content encourage visitors to stay longer and thus also reduces bounce rate. Lastly, the usage of short paragraphs of not more than three sentence improves readability. It’s obvious that articles with long paragraphs can be tiring to read.

Point
2: Keyword Research and Selection

One way to identify search intent is to identify keywords people are searching for. This can easily be done using Google Keyword Planner to show the keywords’ competition and which keyword that will be easier for you to rank higher. Once you keyword selection is done, it is important to use them effectively by placing them at the beginning of your title and within the first 150 words.

Point
3: LSI Keywords and Synonyms

Latent Semantic Indexing (LSI) keywords are words commonly found together. Though some LSI keywords may be synonyms and they differ in that LSI provides Google the context of your article. One way to identify LSI for your article is to use the Google Auto Suggest function. LSI can help improves your search ranking as it helps Google understand your page context, squeeze in more keywords and allow your page to be appear in search results of those LSI keywords.

Off-site
SEO

As
you can infer, Off-site SEO refers to the activities to increase search ranking
that are outside of your website and often beyond your control.

Point
4:  Inbound Links

Inbound
links are hyperlinks that connect your websites with other websites. Websites
with more inbound links are deem as having higher reputation and trust by
Google and thus rank higher. In this case, the quality of the links is more
important than the quantity.

Point
5: Trust

There
are four parts to building trust: authority, bounce rate and domain age. Authority
is a combination of domain authority (how widespread your domain name is) and
page authority (how authoritative the content of a single page is).

The
bounce rate determines how often visitors leave your website
after viewing just one page. This is when relevant content comes in to
encourage them to stay on your website. The older a domain age
is, the better it helps the website rank on Google.

Technical
SEO

Technical
SEO, as the name suggest, focus on the non-content aspects of your website such
as how well search engine crawl your site and index your content.

Point
6: Mobile Friendliness

With
the growth and adoption of smartphones across the world, it is not surprising
that more people are accessing the internet on their mobile phones. In fact,
more that 54% of Facebook users access the popular social media platform
through mobile phones. Hence, the importance of your website being mobile
friendly cannot be ignored. The benefits of a mobile friendly website go beyond
user experience, but it is also an important Google ranking factor.
Fortunately, Responsive Web Design (RWD) can solve this issue and allows
a website to appear perfectly regardless the type of device being used to view
the website.

Point
7: Page Speed

Another
important Google ranking factor is the page speed. This can be simply described
as the time taken to fully display content of a page. From search engine’s
perspective, a longer page speed means that it takes longer time for them to
crawl your page and this could greatly affect your page. Page speed goes beyond
ranking and that can affect your bounce and conversion rate when your website
visitors give up on waiting for the page to fully display it’s content.

Point
8: HTML and URL

The
text format is how Google crawls and index your content. Therefore, no matter
how appealing your website is, Google will not rank your website highly because
Google cannot understand your website. This means the usage of HTML is crucial
for search engines. Some tips on how to use HTML are as follows:

  1. Provide
    text for images.
  2. Create
    text transcripts for video or audio content.
  3. Use
    title tags, subheads and meta description for your textual content.
  4. Utilize
    Schema tags.

Your
website or page URL is also important and appear in many important places
during a search query. The use of intuitive URL not only help user experience
but also tell Google what a particular page is about. Some tips for smart
intuitive URL inculdes:

  1. Keeping
    it simple.
  2. Use
    hyphens to separate words.
  3. Use
    the URL to let visitors know what the page is about.

Point
9: HTTPS & SSL

Have you ever wondered what is the difference between ‘HTTP’ and ‘HTTPS’ ? The ‘s’ in ‘HTTPS’ refers to the Secure Socket Layer or SSL.  In short, HTTPS is more secure then HTTP and according to Google, websites with HTTPS would rank higher. Not only does a website with HTTP lose traffic, these websites would also have a ‘Not Secure’ notification pop-up for Google Chrome visitors. It is therefore obvious how important having SSL can help boost your SEO ranking.

A Final Note

SEO is a huge topic and these 9 points SEO guide are only to provide you an introduction of what each aspect of SEO is about. Often, companies do not have the time to start and manage an SEO project. This is where experts such as MarketingGuru step in. SEO is a key component of any digital marketing strategy and you should also seek to understand the difference between B2C and B2B digital marketing. Contact MarketingGuru to kick start your digital journey.

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