Digital marketing myths come from misunderstandings. These are rather common when it comes to complicated topics such as online marketing. Make sure to keep a heads up for all things regarding this industry. Any news can be either an opportunity or a risk.
In the following text, we will be describing some common myths that most people assume about digital marketing.
1. “Digital Marketing is Everything”
Digital marketing has definitely become the marketing area of choice for most businesses. Brands these days are much too diverse to assume that traditional marketing does not work for them.
Digital marketing is a form of acquiring customers is getting harder every day to tap into. This is due to how much competition there is. Some traditional marketing channels that are still widely used today. For example, billboard advertisements, networking, giving away free product samples, and, of course, cold calling.
Most corporate brands use both traditional and digital marketing to execute a truly omnichannel marketing strategy. With this method, their marketing flawlessly fits into their customers’ lifestyles.
These strategies work amazingly for bigger brands. However, only 8% of all businesses with an omnichannel strategy believe that they have mastered it.
Digital marketing can be highly interactive for your ideal audience. Nevertheless, traditional marketing can also work just as effectively when done right.
2. “Paid Ads Alone is Enough”
Customers that you are advertising to are real people, not just data.
Another digital marketing myth is that many people think that paid ads alone will work for their business. Paid ads are definitely one of the best tools to use in promoting your business. This is because you can bring people from Google’s search page into your website. However, if your website does not have a responsive design, you will simply be throwing your money down the drain.
Hence, it is extremely important to keep in mind that a business requires much more than just paid ads in an effective digital marketing strategy.
A study has shown that website visitors can take just 50 milliseconds to judge if your website is worth staying on. Therefore, any digital marketer and business owner must know more than just this channel.
For example, website optimization and an attractive ad are all essential parts of successfully converting leads.
3. “Online Negative Reviews Will Affect My Business”
It is true that negative reviews can chase potential customers away. People are eager to vent about negative experiences on a product or service, especially with the advantage of online anonymity.
However, that is not a reason to fear them. There are plenty of solutions that will help you turn negative reviews around to something that can help your brand.
Of course, we all would love to have an entire list of feedback filled with positive reviews. We know that positive reviews mean that you have made your customers happy through your products or services.
But it is never possible to satisfy everyone.
On the other hand, negative reviews can also help your business. It is one way for you to really listen to your customers and learn how to improve your business.
Research has suggested that complaining customers are more likely to revisit a business compared to unhappy silent businesses.
Another way to turn this problem into a brand-building strategy is to have a great customer support service in place. If the complaint is handled well, you may be able to clear out your problem. Complainers are likely to come back to leave a positive review or even delete their own negative reviews. Therefore, there is no need to fear those negative reviews as long as you know you can handle them well.
4. “I Can Get Instant Results”
This myth is not entirely a myth.
It is true that paid ads can definitely bring you relatively fast results. It is only when you have the right target audience and products, however. But it is unlikely for it to be any close to ‘instant results’.
While some businesses may be able to get results within a few hours, it is not always the case. Think about it from the customer’s perspective. If you saw one advertisement for an interesting product, you probably wouldn’t buy it. Not unless you really felt like you needed it enough to make the impulse purchase.
If you were to see the same interesting brand over the span of a few days, then you might be interested in what they are trying to communicate. In this case, customers are then more likely to convert.
There are also plenty of other digital marketing channels that require time and expertise. SEO, for example, usually takes 2-6 months for your website to start ranking page one on search engines.
Hence, instant results may not always apply to every business and, as with all things, sacrifice comes before success.
5. “Email Marketing is Spam”
Despite most people’s inbox being a mess of a junkyard for emails, good email marketing is still reported by small business owners as the second most effective strategy in building their brand awareness.
Email marketing does not always have to be spammy. There is a difference between effective prospecting emails and spammy ones.
To avoid sending your emails into the abyss, make sure that you know who you are writing to. Also, add an attractive subject line. Your customers will judge your email within the first few milliseconds of reading those subject lines.
One method to train yourself to write great email subject lines is to look at your own email inbox. Observe the ones you’ve opened or ones that attract you.
What made them worthy of your click?
Observe this and apply it to your own email subject lines when writing.
Another important factor to ensure your emails won’t be spammy is to create valuable and relevant content in those emails. These could be personalized, educational, or offer-related.
Now that those myths are busted, I believe you now have a better understanding of what digital marketing is. It is not easy to market any brands online. Every business requires its own customized combination of channels and content strategies. Constant tweaking of your social media and websites will also help to keep your online profile modern.
If you are ready to grow your business with digital marketing, but you are not sure where to start. Let Marketing Guru help you and get your free consultation today!